25th August 2009



For Immediate Release

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Itsa Coming To America - New Beach Product Making Waves in Europe Now Available in the USA!

An award winning innovative beach bag that turns into a sunlounger towel is now being launched in America.

















The Itsa first came to the attention of the British public when it appeared on a popular BBC show called 'Dragons Den', where budding entreprenurs present their ideas to a panel of millionaire business people, with the hope of investment. The Itsa did not get investment from the 'Dragons' but the viewers disagreed and thought it was a great idea. After the show the response was huge and since then thousands of Itsas have been sold and have travelled across the globe with their happy owners!


So what's an Itsa? An Itsa is a colourful, stylish beach bag that can be made into a sunlounger towel. It's got handy pockets, three on each side, for keeping suncream, books etc in and also has an Ipod pocket, with loops to thread your ipod wire through. Itsa's also have a very handy hidden zippable pocket which is great for keeping your wallet and keys in, while you go for a dip in the ocean, or a swim in the hotel pool.


The bag strap, turns ito a hanger at the back of your lounger, so you can place clothes over it, rather than in a pile on the sand. Ties, mean that you can secure the Itsa to your sunlounger, so it won't slip or blow off in a gust of wind and there is extra material at the base of the Itsa, which can be used as a foot protector, to prevent feet from getting sunburnt.


David Glashan is excited to be now launching the Itsa in the USA, so American beach lovers can take them on vacation to Florida, Venice Beach, Cancun, Hawaii and the Caribbean. David said "The idea was dreamed up after my wife lost her watch at the beach. We came up with the idea of a beach bag that opened up into a towel with pockets for books, sunglasses and even an iPod.I'm excited to now be selling the Itsa in the USA. I'm sure that the Itsa will soon become as popular in America as it is now with British and European travellers."


As well as the Itsa Classic, Itsa have other unique fresh beach travel products such as the Itsa Wrap and Itsa Beach towel strap, with inflatable pillow. All of which can be branded and make for great promotional gifts for the rewards incentive market.


Over 187,000 Itsa's have now been sold across the world. USA customers can order via





For more details, please contact Kasey or Kevin Glashan on 425 283 6308 or

email [email protected] or [email protected].


Notes to editor


High resolution digital images available on request.


The ITSA will be at;


The Magic Show - LAS VEGAS 31st Aug, 2009

The Motivation Show - CHICAGO end Sept 2009 logo itsa_logo itsa_pics itsa wrap itsa usa

The Itsa Wrap