Survey Finds Print Still Important for Marketing



17th January 2014, (Leeds, UK)


Research carried out by Leeds Printing Company shows there is still very much a demand and need for printed goods for business promotion.


A survey with small to medium sized businesses demonstrated that many value print medium as highly effective to promote events, products, people and the business itself. Printing ranked only behind Email Marketing and Social Media.


91% believed that printed business cards were the most effective way to promote an individual or a small business. 85% of people with business cards take them to all meetings and 76% carry business cards with them always.


In the entertainment and events sector, 95% of respondents were in favour of using flyers for promotional purposes. The uses included event advertising,  money off vouchers, new product releases, new store openings and menus.


The vast majority of businesses (71%) still saw a need for printed brochures to complement their business. Most believed that allowing a prospect or client to takeaway a brochure contributed to brand awareness and increased sales. Uses of brochures include; business promotion, event guide, catalogue and product showcase.


Leeds Printing Company are an online printer that provide low cost, high quality print products such as flyers, business cards, brochures and posters. Call us today on 0113 322 6442 for a fast quote or email your requirements to [email protected] and a member of our team will contact you shortly for a quick chat.




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